WEALTH

Baguette box

For Richesse, we developed packaging for their Cheese Baguette. The key requirement was protection while simultaneously preventing the cheese from shifting inside the container. Their menu emphasizes innovation, and they sought the same for their delivery containers. The packaging consists of two parts that operate using gravity. The first part is a tray with fins, perfect for eating the baguette in the restaurant, preventing burns from hot cheese. The second part is a sleeve into which the tray with the baguette is inserted. Thanks to gravity, the baguette is held securely in place. Because it's an inverted pyramid, the sides don't touch the cheese at its widest point. Whether the customer is storing leftovers or ordering takeout, the packaging fulfills its purpose while respecting the brand's values. With an eye-catching design, it meets the expectation of an attractive and functional container.